Yamaha Watersports - Brochures

The ad agency who services Yamaha powersports approached me for art direction on new brochures for the 2017 boat line. Goal is to appeal to more affluent and active consumers than the competition. We delivered 3 separate concepts drawing on luxury cars and dream vacations for inspiration including concepts that ranged from light airy visuals and lifestyle photography to deep rich graphic treatments with bold accent colors. Each concept included cover, photography direction, and content spreads. Internal production artists populated brochures with the final content after client approval on direction.