Social Media Branding: Amazing Badge (TWC)

The Weather Channel's marketing department held it's second annual Designathon with a straightforward mission. Create a brand that embodied the spirit of the networks #ItsAmazingOutThere campaign and encourages users to submit content for a chance to be certified Amazing by our panel of experts. My stamp design won the Designathon and I assumed the role of art director developing style guides and templates for the team to apply the badging to user generated photo and video content deemed amazing by our panel of judges. As The Weather Channel's photography expert, I was also named to this panel and contribute to the selection process to award winning photos with our certification.