Weather Underground Television - Launch Campaign
Weather Underground is a new live program on The Weather Channel focusing on the truly geeky side of weather. The quirky and casual tone of the show is embodied in a graphic package that takes over the more traditional Weather Channel from a basement mancave complete with pinball machine and bar. I shot, edited and produced all promo photography for the show as well as the photography and live action used in the shows open and segment intros. I designed the shows key art and brand identity including cross platform ad campaign, mobile and digital content, social media buzz, and broadcast promotional material. My contributions to the shows launch campaign are currently nominated for 4 Promax/BDA awards.