For the people at The Arthritis Foundation, raising awareness and spreading the message about a silent disease would be nearly impossible without solid designs. But it's not always doctors and clinical audiences who they need to reach. For the nearly 300,000 children in America affected by Juvenile Arthritis, the help the Arthritis Foundation provides can mean the world. Branding JA Camps and Conferences for The Arthritis Foundation is more about a positive uplifting spirit and vivid imagination, the illustrations can brighten a child's day and give them the will to overcome.
Even the t-shirts worn by campers at JA Camp are a welcome opportunity for childlike wonder and imagination. Depending on the theme of each camp, a retro illustrated theme was used to reimagine the logo treatment to embody the spirit of each event. Whether it be hot tracks of your favorite mix tape, a crazy day at the circus, or even an adventure into the wizarding world of JA Campers.
